The first round looks at whether a company is solving a meaningful problem, creating real impact, standing apart from the market and demonstrating evidence of traction and value.
As the field narrows, judges focus less on baseline qualification and more on the company’s ability to deliver differentiated value and materially reshape its category.
The final decision comes back to three defining questions: Is the problem important? Is the impact meaningful? And is the company truly differentiated?
A strong judging process balances evidence, market context, clinical relevance and forward-looking potential.