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Problem Tech Solves

Tech Brief

The U.S. has the highest cost of care to start a family and the worst maternal health outcomes among peer nations. A fragmented, difficult-to-navigate system has created massive gaps in care for women and families and makes it challenging for providers, insurers and employers to effectively support them. Maven is changing that. For employers, needs center around attracting and retaining healthy and happy employees, managing increasingly high healthcare costs and poor outcomes, and meeting the needs of a diverse workforce. ~40% of highly qualified women with children voluntarily leave their careers and employer spending on family has risen dramatically, with maternity costs up 50% in the last decade. Employees are demanding inclusive family-building benefits and are choosing their jobs accordingly: 48% of LGBTQ millennials are actively planning to grow their families, and 53% of millennials would leave a job for an organization that is more inclusive. As employers are increasingly forced to become the backstop to the healthcare system, it is clear they have the opportunity to make a meaningful difference in the lives of women and families while achieving their own goals of reducing the cost of care and attracting and retaining diverse talent.

Tech Differentiators

Since 2014, Maven has pioneered digital health for women and families and has led the category in innovation. Maven has the most comprehensive platform in the space today, and we’ve built both breadth and depth into our platform over the past 8 years. We are the only platform to offer an end-to-end solution, from preconception, family building, fertility, and maternity to parenting, pediatrics and menopause. We provide a rare combination of care navigation, virtual care, and a digital platform with personalized content and communities and flexible reimbursement and financial tools that drive industry-leading engagement. It’s this engagement that allows us to drive both clinical and business outcomes: 93% of our members complete our onboarding assessment and they have an average of 12 touch points per month, which include messaging providers, virtual appointments, attending classes, reading articles, and more. For some of our programs, the average touch point per month is as high as 21. We are relentlessly focused on member and client needs, and bring the trust, reliability and clinical rigor needed to drive meaningful change for a population that has been so radically underserved.


Maven consistently achieves a 2:1 clinical ROI based on per-member impact in medical cost savings. Maven’s typical business ROI is 4:1 when factoring in improved productivity and return-to-work rates. This allows Maven to achieve up to 6:1 overall ROI (clinical + business). In assessing Maven's impact, we utilize multiple controls to determine the range of program impact on clinical outcomes. The conservative end of the range is typically based on full BoB data vs. internal controls. The high end is based on a subset of Maven members (i.e. first time moms for C-section rates, individuals over 35+ for NICU admissions) vs. concordant national benchmarks (i.e. PRAMS database). Based on data from our BoB we see: --8-20% reduction in C-sections --20-28% decrease in NICU admissions --23-28% increase in members benefiting from improved mental health --27-31% reduction in unnecessary emergency department visits --2-7% of members demonstrating avoidance of unnecessary fertility treatment (conservative range based on self-reported 17% of members getting pregnant without ART) Two independently performed claims-based case studies evaluating Maven’s impact on pregnant beneficiaries at mid-size technology companies showed: a 35% reduction of c-section rates despite increased delivery volume and an 8% reduction in total cost of care respectively. Another claims-based evaluation for an employer with 20k+ employees showed: $4k+ risk-adjusted medical savings per member and higher rates of key quality indicators such as improved postpartum visit attendance. Savings were greater for those with higher risk (+60% for members with history of C-section; +100% for those with history of NICU admission).

Why Us